Your so vain!...you probably think this song is about you!

Seriously, we spend our whole lives primping and pampering ourselves (guys included-especially the metro machos out there). Taking time for our hair, buying the branded clothes with the little alligators, tiny ticks and intertwined C's. It's all about image for the first 20 to 25 odd years of your life. We want to look the hottest, be seen, be noticed and be branded! Then post so called 'best/wonder years of our lives' comes a time when the image just ain't cutting it and we want something more. Something to keep us warm at night, to wrap itself around us while we watch telly and fall effortlessly to sleep.

And then something warm and comforting comes along and we just can't be arsed ('scuse my French) anymore and throw our entire vision of what we should be and look like out the kitchen window. What could possibly be so magical that it reverts us from pampered princesses and princes to the regular Joanne and Joe?

THE SNUGGIE?

The Snuggie is pretty much a woolly poncho with pockets and sleeves. It covers you from the neck down in a bagginess that makes you look like your a couch potato even if you aren't sitting on a couch. You could be 10, you could be 20 your could be 30...but with one of these baby's on, you will still look like a 60 year old grandma! It is clearly the most unflattering and horrific outfit i have ever seen. Not to say that it doesn't have its benefits in the winter-y nights at home or at a picnic where a hoodie just won't do. But clearly the world has gone Snuggie mad! The only thing that is more popular is the Sham-Wow (warranted, that thing is amazing!...hmm i really have to get me one of those).

What i am questioning is...why is it OK to wear the snuggie, and not wear a big blanket wrapped around you and cut sleeves? Or why not a robe or a jumper and pants? Now i am not saying that we have to be vain about the whole situation and wear things that make us look good- but the Snuggie is really a way of saying, i have lost all faith in my appearance and i can't be bothered. Soon they will be making Snuggie's for two- so you and your partner can wrap yourself around each other and be warm, have the use of your arms, and lets not forget being able to read books with the handy free book light.

The madness is the popularity of it all! Because of clever branding and marketing, this household blanket has now grown sleeves and a career on television. It is in homes all across Australia. Have to admit, its pretty brilliant. Now if i could just do the same...probably would work with a garbage bag and two foot holes for rain pants!

https://www.getsnuggie.com/flare/next
Please watch the video...the laughter that awaits you...you can only imagine :)

To This....

Why i-Snack 2.0 FAILED!

D for Disaster!

March 29th 2010 03:27

i-Snack 2.0? Sounds like a computer term, some sort of virus that goes in and eats all your software. Alas it is nothing so exciting, rather it is a fail in marketing strategy to promote the new cheese mixed with vegemite spread that jumped into the consumer arena with gusto and promise.

The clever campaign to let the audience decide the name of the new, creamier, smoother take on an old favourite was a good attempt to get the widespread outreach they so desired. Where the drama begins is the sad choice of winning entry. Instead of something actually related to the product, something that described the flavour, the look, the experience....they chose i-Snack 2.0.

I see where they were coming from..."ha ha let me be clever and make a nerdy reference to the internet"

Go ahead...but one of the key things in marketing coupling knowing your product, is knowing your audience. I went to uni and learned all about web 2.0...do you think the average Australian...let alone their key target audience (children, mums) would really know extensively about new/social media as to make the instant connection between the yeast based product and the new media trend? And why is that even appropriate to associate with eachother...how does it benefit their product?

Anyway- the little marketing disaster prompted the manufacturers to instantly change their product name to Cheesybite. Much more consumer friendly and marketable.

It also prompted me to snap up one bottle of i-Snack to keep as a souvenir...in hopes that one day it will be worth squillions.

Cheers big ears!

Next post: Why are we ashamed of eating McDonald's in front of our peers!